Minister of Tourism and Sports Opens the “27th Mackerel Eating Festival” in Samut Songkhram, with the concept “Eat Mackerel for Long Life”. Promoting Tourism and Boosting the Local Economy

The Minister of Tourism and Sports opens the “27th Mackerel Eating Festival” in Samut Songkhram, promoting the concept “Eat Mackerel for Long Life” to boost tourism and the local economy.

On December 12, 2025, at 5:00 PM, Mr. Attakorn Sirilattayakorn, Minister of Tourism and Sports, presided over the opening ceremony of the 27th Mackerel Eating Festival, held under the theme “Eat Mackerel for a Long Life”, at the sports ground in front of the Samut Songkhram Provincial Hall. The event was attended by government officials, private sector representatives, and people creating a lively and festive atmosphere.

The festival was organized to promote tourism and stimulate the local economy, while also conserving and adding value to mackerel resources, which are a key identity of Samut Songkhram Province and one of Thailand’s renowned seafood specialties.

On this occasion, Mr. Chayachai Saeng-in, Governor of Samut Songkhram Province, delivered a report on the background and significance of the festival. Mr. Mongkol Sukcharoenbut, President of the Samut Songkhram Chamber of Commerce, gave a welcoming address to distinguished guests. Additionally, a representative from the Thai Health Promotion Foundation (ThaiHealth) spoke about its support for activities that promote public health and improve quality of life.

The event featured a variety of cultural performances and activities, including the traditional dance performance “Talung Lae” by students from Tai Hat School, as well as a musical performance of the song “Mackerel Eating Festival”, which added color and entertainment for attendees. Souvenirs were also presented to the sponsors of the event by the President of the Samut Songkhram Chamber of Commerce.

After the opening ceremony, Mr. Attakorn Sirilattayakorn, together with his delegation, toured the activity booths and product exhibitions in a friendly and informal manner. He also presented the award to the winner of the cooking competition featuring brackish water tilapia, one of the festival’s highlight activities that attracted strong interest from both the public and tourists.

The 27th Mackerel Eating Festival marks another important step in strengthening the image of Samut Songkhram as a city of seafood and eco-cultural tourism. The festival contributes to income generation, economic opportunity distribution, and the sustainable improvement of local residents’ quality of life.